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Even security experts endorse consumer security freeware December 16, 2009

Posted by jonathanpenn in client security.
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For the third time in two months (and second time mentioning AVG by name!), Bruce Schneier endorses and legitimizes consumer use of  freeware antimalware tools. As I write in Consumer Security Market Trends, 2009 To 2010: The Freeware Threat, “[For-pay products] must bring demonstrably better protection or added features that deliver real value.”

The rise of freeware is fascinating from a market watcher standpoint. Freeware forces the question “What makes ‘better’ truly ‘better’, rather than just ‘more’?” It’s a challenge for all the vendors competing in consumer security, but especially Symantec, McAfee and Trend Micro as they have the most to lose here.

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