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Even security experts endorse consumer security freeware December 16, 2009

Posted by jonathanpenn in client security.

For the third time in two months (and second time mentioning AVG by name!), Bruce Schneier endorses and legitimizes consumer use of  freeware antimalware tools. As I write in Consumer Security Market Trends, 2009 To 2010: The Freeware Threat, “[For-pay products] must bring demonstrably better protection or added features that deliver real value.”

The rise of freeware is fascinating from a market watcher standpoint. Freeware forces the question “What makes ‘better’ truly ‘better’, rather than just ‘more’?” It’s a challenge for all the vendors competing in consumer security, but especially Symantec, McAfee and Trend Micro as they have the most to lose here.


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