Is the value of security really in “Making Nothing Happen”? October 5, 2009Posted by jonathanpenn in value.
Here’s a company is business for 63 years, and it still can’t figure out how to express the value of security to its customers. Is it really “making nothing happen”?
Of course not. Bay Alarm doesn’t prevent break-ins. Though the likelihood of a break-in may be reduced as a side benefit of having the alarm installed – or, more accurately, having the sign on your lawn. Criminals might be less inclined to try to break in, knowing that the house has a burglar alarm on it. I once had an anti-theft device that came with my car when I bought it in 1993. After a few months, the device started acting up, so I got rid of it. But I kept the sticker on the driver side window as a psychological deterrent to would-be car thieves (or maybe it was psychologically pacifying to me!). Of course, a contrary hypothesis would be that the alarm let’s burglars know that you have something valuable to protect: so maybe they’d be more likely to attack that house. I’ll leave that for the actuaries to figure out. Though as someone without such an alarm and whose neighbor does have one, I would like to know.
In any case, what Bay Alarm and others do, of course, is reduce your probable loss in the event that your house does get broken into. Because alarm bells sound. Because the monitoring staff at Bay Alarm is contacted. But I guess that notion of mitigating risk is simply too complicated for a billboard. It’s certainly not catchy enough.
Perhaps IT Security needs to think in billboards when presenting to people across departments and to executives?
On the positive side, I like their tagline “What have you got to lose?”. The question is equally apt for IT Security groups to ask of their constituents.